"This underscores the need to connect with and engage with customers in multiple ways, in their preferred modality,” said Vonage CMO Joy Corso. “We are in an age where customers expect ultra-fast, seamless, and dynamic communications and engagement." How to get set upĬonsumers already use Facebook and WhatsApp to communicate with businesses, but Apple’s solution provides much better privacy and platform integration. One recent survey found 35% of customers are happier to engage with brands on digital channels since the pandemic. And an earlier November 2021 Vonage survey showed that 47% of consumers worldwide use digital channels to engage with business providers and services than before. It’s a trend that accelerated during the pandemic, when more people became more remote than ever before, prompting acceleration in use of asynchronous B2C messaging services. Just as remote workers want to use Slack at work, remote consumers want to use digital channels to contact companies. The simplest reason to use Apple Messages for Business is that customers expect it from you. The evolution of omnichannel services means your customers want you to be available in as many ways as possible - online, by phone, within social networks, and via key messaging apps.
The system is sufficiently smart that when a customer wants to make contact, their iPhone should recognize the number they want to call involves a company using the service - and offer to start a chat in Messages instead. Customers and potential customers can find you using search (Safari, Siri, Spotlight, Maps) on any Apple device, and your information will be made available as a contacts card.